Communications Experience
(Radio & Online media)

KNOM Radio Mission: Seattle, Washington / Nome, Alaska

Web Director, 2011 – 2019
(worked in Alaska 2011 – 2015, in Seattle 2015 – 2019)

  • In charge of online presence for KNOM Radio (knom.org)
    • Oversee all content; write web copy / headlines; edit news stories and other posts
    • Manage online writers / reporters; advise on web standards, house style, and best practices
    • Create all social media posts: manage daily editorial calendar, promote web stories in social channels, edit photographs and video, curate / share stories from partner news organizations
    • Ensure adherence to consistent institutional “voice” and brand of organization online
    • Deploy Google Analytics tracking to measure campaign success, online traffic, etc.
    • Administrate WordPress site, perform CMS updates, domain / hosting maintenance
  • Since 2011, have tripled (300%) monthly visits on KNOM’s website
  • Traveled along Alaska’s Iditarod Trail (Anchorage – Nome, approx. 1,000 miles) as photojournalist and on-location web editor / blogger for KNOM’s coverage of 2014 Iditarod Sled Dog Race
  • Redesigned, expanded functionality of KNOM website through all-WordPress overhaul in 2013, incremental redesigns 2013 – 2015, and another redesign 2017
  • Collaborated with news director to begin publishing daily news stories online, 2013
  • Collaborated with development / business office to launch email marketing, 2014
  • Write / edit copy, design layouts for monthly fundraising newsletter and for paid print / web ads; distribute content to direct mail, web, email, social media channels; ensure proper messaging
  • Write technical / “how-to” documents for internal knowledge base, esp. on web publishing topics
  • Lead staff on computer / IT issues; manage KNOM’s Dropbox, Google, Slack, other online accounts
  • Programmed, hosted weekday music shows through 2015 (including jazz show described below, under “Producer”); occasionally fill in as live host, 2015 – present, when in Nome, Alaska
  • Am first person to hold this position

Outreach Director, 2009 – 2011

  • Designed and created new KNOM website from scratch in 2011; incremental redesigns 2012 – 2013
  • Created social media profiles for KNOM (Twitter, Facebook, etc.)
  • Developed online “voice” for KNOM, branding elements for organization (colors, fonts, logo, etc.)
  • Recruited / oversaw hiring for producers and reporters; reviewed applications, conducted interviews
  • Programmed, hosted weekday music shows (incl. classical / jazz shows described under “Producer”)
  • Was first person to hold this position

Producer, 2006 – 2009

  • Wrote copy for / produced radio “spots” / PSAs / modules on educational, regional (rural Alaska), and community-oriented topics, including Alaska Native culture and lifestyles
  • Researched and curated new jazz and classical music libraries; launched new weekly jazz and classical shows; programmed / created playlists and hosted episodes for entirety of shows’ run (2009 – 2015)
  • Hosted on-air 5 days a week in various time slots, including 4-hour-long, flagship morning show
  • Produced, hosted hour-long call-in shows (on current events / public affairs)

Education

Harvard University, Cambridge, Massachusetts; June 2005

Bachelor’s degree in music

  • coursework in theory, history, composition, musicianship

Examples of Recent Work

News Writing:

Development / Fundraising / Public Relations Writing:

Personal Writing:

Photography, Radio Portfolio:

Other Experience (Academia)

University of Alaska–Fairbanks, Northwest Campus, Nome, Alaska

Adjunct Instructor:
“An Introduction to Classical Music” (2007),
“An Introduction to Music Theory” (2013)

  • Taught community college survey courses; developed curricula, wrote exams and homework, etc.

Skills & Languages

Computers and software: Adobe Creative Cloud (esp. Photoshop/Lightroom, Audition, InDesign), MS Office
Online publishing and social media: fluent with WordPress, Buffer, CoSchedule, HootSuite, TweetDeck, etc.
Web development: HTML, CSS, basic PHP; WordPress themes, child themes, plugins; Google Analytics
Photography: versed in portraits, sports, photojournalism, travel photography; off-camera flash lighting
Languages: German (intermediate); Spanish, Latin (basic/beginner); currently learning Russian

Awards

Alaska Press Club, 2015: Third Place for “Best News Photo”
Alaska Broadcasters Association, 2007: “Goldie” Award for production of original KNOM radio “play” / satire

Professional Development / Conferences

WordCamp: WordPress and web development; Phoenix / Seattle, 2013, 2014, 2016, 2017
Photoshop World: photography, Adobe software; Las Vegas / Washington, D.C. / Orlando, 2011 – 2013
National Association of Broadcasters (NAB) Show: television, radio, online media; Las Vegas, 2010 – 2013